TFT TEAM,
Here is a new entry in the Company's blog http://blog.thatfreething.com from our new marketing dept head, Justin Jones.
I believe Justin's step by step advice is right on target, if you want to get your TFT business off an running at a good clip. To me, That Free Thing is a friend to friend, belly to belly business. You have to use the system to get some good stuff, which you are excited about, and then tell others about what you found. People can tell if you believe it or not.
I guess it would be nice if you could just send out a hundred email letters and have a 20% response. The true reality with email is that only 20% will even be opened...and 80% will fall in spam filters, or not opened and deleted. So if you sent out a thousand email only 200 would be opened and if you got a 2% response rate, which is considered good in the industry, you might see 4 responses...not sign ups, just free loaders. So do yourself a favor and look over what Justin is advising us to do to get the word out.
And as Sir Winston says, "NEVER, NEVER, NEVER, NEVER EVER GIVE UP! What I have found is that you have to tell "your story" about TFT to your friends or share some of the cool stuff you received with them...and then give them a link to your site. That's what I mean about a "belly to belly" business. If you just send out email and expect a big response you will be disappointed and frustrated, and probably quit.
People hear hype all day long, and they don't believe it. Just like us in Missouri the "Show Me" State, you gotta show me! So show your friends, personally what you have found and some will see it as you do, and some won't. That's okay. As the old saying I've heard in this business for years not to take your response rate personally, it's really just a numbers game. ("SW, SW, SW, NEXT, Because SW!"
"Some Will, Some Won't, So What, NEXT, Because Someone's Waiting.")
Just my nickel's worth.
Randall
No comments:
Post a Comment